IQRA SARFRAZ; SOBIA HASSAN; MARYAM GULL. Optimizing Affiliate Business Promotion through Social Media Marketing, Influencer Marketing, and Lead Generation: A Moderation-Mediation Model. NUML International Journal of Business & Management, [S. l.], v. 20, n. 1, 2025. DOI: 10.52015/nijbm.v20i1.237. Disponível em: https://nijbm.numl.edu.pk/index.php/BM/article/view/237. Acesso em: 1 aug. 2025.