KHAN, Fawad Ahmed; SHEIKH, Adnan Ahmed; SAADAT ABBAS. The Interplay of Tactical Green Marketing Orientation and Service Innovation Capability on Sustainable Business Performance. NUML International Journal of Business & Management, [S. l.], v. 18, n. 1, 2023. DOI: 10.52015/nijbm.v18i1.166. Disponível em: https://nijbm.numl.edu.pk/index.php/BM/article/view/166. Acesso em: 28 apr. 2025.