KHURSHID, Muzammil; ABDULLAH, Muhammad; KHAN, Muhammad Haris. Factors Affecting Electronic Word of Mouth and Leading towards Purchasing Decision in the Smartphone Industry of Pakistan. NUML International Journal of Business & Management, [S. l.], v. 17, n. 1, 2022. DOI: 10.52015/nijbm.v17i1.95. Disponível em: http://nijbm.numl.edu.pk/index.php/BM/article/view/95. Acesso em: 25 apr. 2024.