ALAM, Muhammad; ATTIQ, Saman. An investigation on brand hate: understanding negative psychology of consumers in the service sector. NUML International Journal of Business & Management, [S. l.], v. 18, n. 2, 2023. DOI: 10.52015/nijbm.v18i2.178. Disponível em: http://nijbm.numl.edu.pk/index.php/BM/article/view/178. Acesso em: 18 may. 2024.